The New Labubu Obsession Isn't in a Box.
It's on your lock screen. Here's how to get the magic. You know the feeling. The clock hits the exact second of the drop. You refresh. The app crashes. You refresh again. "Network error." By the time the page finally loads, the one thing you wanted is gone, replaced by two soul-crushing words: "Sold Out." Within minutes, you see it on a resale site for five times the price. This is the reality for many fans of Labubu, the mischievous, toothy elf-like creature that has taken the world by storm.20 Created by artist Kasing Lung and propelled to global fame by Pop Mart, Labubu has become more than just a collectible; it's a cultural phenomenon.6 From a viral "Lisa Effect" turning the keychains into fashion's hottest accessory to the chaotic energy of the hunt, being a fan is an emotional rollercoaster.14 But what if the truest expression of fandom isn't about owning the rarest physical object? In an age where our digital lives are as im...